Logo, business card and stationery design.
The client: APPIAN PROPERTIES was an newly established, privately owned company specialising in land subdivision and development projects. Their ethos is one of longevity and stability of the modern home and was strongly inspired by the 2300 year old, stone cobbled, historical, Appian Way, one of the earliest and most strategically Roman built roads.
The work: A logo that meshes the modern and ancient, a sweeping, modern abstraction of the historic Appian roadway reaching off into the horizon. A Roman-inspired font is paired with a modern sans-serif complemented the sleek sweeps of the logo. Business card and stationery designs use the logo to create strong yet subtle, light-toned background which carry a message of reliability, strength and positivity.