Gravel Granola

Logo and packaging

See PROJECT profile for Gravel.

The client: GRAVEL is my own small batch, hand-baked, locally sourced organic granola made in Western Australia. I started it to support local and independent farmers and bring an affordably organic product to the market. It was stocked in four retailers across Perth and in the South West of Western Australia.

The work: Gravel isn't a heath food product, it is a life. Branding reflected this with a sleek, simple logo reminiscent of fashion labels or minimally design lifestyle products whilst at the same time utilising recycled paper packaging and a rubber stamp logo to reduce packaging stickers and waste. Copy referenced a free-wheeling lifestyle of travel and experience. Taste and good food paired with a global conscience and food ethics.